8A- Solving the Problem
The problem I explored in the last exercise was the difficulty of entering the smart-home gadget market as an average consumer. The prices are very high to buy all the electronics separately. Plus, it’s hard to understand what pieces connect to what; and how they connect. This leads to a lot of frustration for the consumer.
My solution to this opportunity is to sell smart home bundles, filled with compatible appliances. I could find a group of smart home devices that work together (10 or so), like an Amazon Alexa, wifi-theromostat, lighting remote, ect. I could buy these in bulk, and get them cheaper than the average consumer would. I could sell these bundles for less than the retail sum price of all the products inside, because of this price cut. The bundles could be customized to meet the consumer’s needs. One consumer might want a certain combination of products, others might want another combination. They could pick and choose the compatible devices they want online, and have the bundle shipped to them. The bundles would all come with instructions on how to install the products. I would however, provide an installation service for anyone who didn’t want to personally set theirs up. This service would be a little extra money, but I assume that a lot of people would like to have their products professionally installed.
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