27A- Reading Reflection No. 3
1) Guy Kawasaki wrote this book, The Art of Social Media to inform the general public about the practical uses of social media. He condenses his idea as out how to be successful in using social media into one-hundred points. The theme of this book is the use of social media for buisness instead of pleasure. He tries to persuade people to- instead of using it for opinions or jokes- to use it professionally. There are a lot of ways to make social media work for you, Kawasaki highlights how to do this effectively. Everyone can create and share their unique brand with the world, and Kawasaki believes that if you are not taking advantage of this, you aren't taking full advantage of social media.
2) This book ties directly into what I'm learning in entrepreneurship. One of my next steps in my buisness venture will surely be advertising. The great thing about most social media is that it's free to use. It also can only stand to grow. Knowing how to advertise effectively over social media can be a huge advantage to businesses. I think that knowing what I know now about how businesses use the platforms will help my venture grow even faster. It's just all about knowing who your audience is, and how to appeal to them. We have already done a lot of work with that, so to market to them I just need to create appealing content.
America thrives on consumerism. Advertising is so important because of the sheer amount of advertising that businesses do. With all of these businesses screaming at consumers to buy their products, it's hard to make a name for yourself without successful advertising.
3) I think that the most practical exercise to go along with this book would be to ask students to create a site on a social network for their venture. I think that asking them to create a biography, a good profile picture, and content for the company would be useful. I think it would give them some hands on experience with advertising, a part of business that is largely glossed over in this class. I think that asking them to create between 3-5 pieces of content would be fair, targeted to who they think would be their primary consumers. They could even decide what social network to use- since different demographics use the different sites. They would then reflect on what pieces of Kawasaki's advice they used for the site, and whether or not they thought it was effective.
4) It was surprising to me to learn how much thought goes into each post from a company. Kawasaki worked at Apple for years running their social media sites. Each of his posts was well thought out and tried to serve a specific purpose. Whether it be to make people excited, bothered, and encourage them to spread the word, each post had an angle. Each post had to have something to pull people in. Each one had to be interesting, but informative as well. This balancing act that companies go through on social media is what really impressed me. It takes a lot more than I thought to be a successful content creator.
2) This book ties directly into what I'm learning in entrepreneurship. One of my next steps in my buisness venture will surely be advertising. The great thing about most social media is that it's free to use. It also can only stand to grow. Knowing how to advertise effectively over social media can be a huge advantage to businesses. I think that knowing what I know now about how businesses use the platforms will help my venture grow even faster. It's just all about knowing who your audience is, and how to appeal to them. We have already done a lot of work with that, so to market to them I just need to create appealing content.
America thrives on consumerism. Advertising is so important because of the sheer amount of advertising that businesses do. With all of these businesses screaming at consumers to buy their products, it's hard to make a name for yourself without successful advertising.
3) I think that the most practical exercise to go along with this book would be to ask students to create a site on a social network for their venture. I think that asking them to create a biography, a good profile picture, and content for the company would be useful. I think it would give them some hands on experience with advertising, a part of business that is largely glossed over in this class. I think that asking them to create between 3-5 pieces of content would be fair, targeted to who they think would be their primary consumers. They could even decide what social network to use- since different demographics use the different sites. They would then reflect on what pieces of Kawasaki's advice they used for the site, and whether or not they thought it was effective.
4) It was surprising to me to learn how much thought goes into each post from a company. Kawasaki worked at Apple for years running their social media sites. Each of his posts was well thought out and tried to serve a specific purpose. Whether it be to make people excited, bothered, and encourage them to spread the word, each post had an angle. Each post had to have something to pull people in. Each one had to be interesting, but informative as well. This balancing act that companies go through on social media is what really impressed me. It takes a lot more than I thought to be a successful content creator.
Hey Eric,
ReplyDeleteI personally hate social media. I find it distracting, I find it fake, but it is really good at getting things out to people especially if you know how to use it efficiently. I'm kind of worried about how important it will be for jobs in the future because I don't have anything besides Snapchat and I don't feel comfortable with the others.
Hey Eric, good insightful post about the use of social media. The book you chose seems like an interesting and useful read considering the technological world and social world that we live in today. Social media is a very useful tool for businesses trying to advertise as you mentioned and should be extremely helpful to you if you decide to use it.
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